My Shop, as I affectionally (and not so creatively) called it, was a self-initiated website built to sell my artwork and custom-designed t-shirts. I wanted it to be clean, to allow the products to stand out, and to have a premium feel while retaining a bit of character so that it doesn’t come across as boring and/or pompous. I’m the worst client.
Sticking to a muted general palette helps let the products stand out but I wanted to inject some neon into the mix to highlight interactive elements. Choosing a stark and consistent colour for buttons and links helps users easily understand what they can and can't click on. There's nothing worse as a user than thinking something is clickable and finding out it isn't. There's nothing worse as a website owner to find out people aren't sure where to click.