Branding
XboxEco-Friendly • Packaging Design
Before the Xbox Series consoles announcement, I thought it would be interesting to design some new packaging centred around environmentally friendly materials.
Eco-friendly packagingI didn't want to push the boat out too much regarding the presentation of the Xbox brand. Instead, I focused on a sleeker, more premium look and feel. The thinner packaging allows for shipping more physical copies at a time, and I completely removed all the plastic in favour of a cardboard sleeve and insert.
