Logo Design
Flying NickelLogo Design • Branded Mockups
Graphic Designer and YouTuber Will Paterson hosted a viewer competition to design a logo for a fake company called Flying Nickel. The company is known for its appointment-tracking app and has a fleet of installation vehicles. The brief specified a wordmark logo that works at both small and large scale.
LogoOccasionally, clients latch onto buzzwords they've picked up and focus on them with obsession. Specifying the logo should be a wordmark felt like this kind of scenario. If it was a client rather than a fixed brief, I would've pushed this back and suggested a more complete logo with an icon.
Modern, bold, geometric type is almost becoming cliche nowadays, but it does work, especially for this type of application. I mixed it up a little bit with some flair on the first two characters and paired it with a modern colour palette that contrasts the usual greens and blues often associated with appointment tracking software.
